Movie-going declines in Eurozone
UK: Cinema attendances are falling in some of the
hardest-hit Eurozone countries, according to industry journal Variety. Having
declined by 10% in 2011, Italy’s box office returns were down 12% between
January and June this year to $372 million (£237.5m).
Spain tells a similar story. Its takings are also 12% down
so far this year, having dropped by 2.7% in 2011.“Two years of decline is not
healthy,” said David Hancock, senior film analyst at IHS Screen Digest.
“In fact, it does not happen very often in European or even
worldwide box offices.”
BBC
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