Apple chief vows innovation in TV and more

RANCHO PALOS VERDES, California - Apple chief Tim Cook on Tuesday vowed creativity That Would Remain in the company's "DNA" and hinted products on the horizon That Could come in the area of television.

Cook Was The opening guest star at a Prestigious All Things Digital conference hosted by the Rupert Murdoch-owned technology news website at a resort in the Southern California town of Palos Verdes.

"We're going to Introduce Some Great stuff," Cook said. "I think you are going to love it."

Cook Declined to reveal details of products set for release by the Cupertino, California-based maker of iPads, iPhones, iPods, Macintosh computers, and Apple TV devices.

The first unveiling Could take up as soon as June 11, When Apple kicks off icts Annual Worldwide Developers Conference in San Francisco.

"Juices are flowing and we have some incredible things coming out," Cook said. "For years Apple's beens Focused on innovation and This Will not change."

While Avoiding specifics, Cook Said That the Apple TV business is "an area of intense interest for us."

Apple HAS long icts Parties to the main Apple TV to have a hobby. The devices are boxes That happy road from the Internet to television screens.

"We're not a hobby kind of company, as you know," Cook said. "The company was able to hold out a lot of wood behind A Few arrows. We've stuck to this. "

Apple sold 2.8 million Apple TV devices last year and Many Nearly That in the first months of this year FEW, According To Cook.

Apple's nascent icloud online data storage service and Close Relationships with movie and television studios sell digital content That is for viewing icts gadgets Could Support Offering a new Apple TV.

Last month, Jefferies & Company analyst Peter Misek Noted That Improved outlook of the display-related companies Might Be in hand due to early "iTV" production.