Ice bra lunches in Japan

Office air conditioning to play up? Have no fear, the bra ice arrived.

It is structured advice cupped by a nod of Jean Paul Gaultier bustier famous cone, but this is where the end of fashion references for Triumph Japan "Super Cool Bra" - perhaps not surprisingly, support-throat world of ice.

Inexplicably decorated with sealife, the bra fits into replacement ice packs, mini fan, mini ladle - so the wearer can pour cold water on herself - and new additions to a bell and a sprig of mint to "produce a sense of freshness in the" small and hearing. 

And even if the user warm ice beneath his clothes, there's room to put a sweet mint and a box of salt - which points the company is lost through sweating.

Walking around with ice packs attached to your chest may seem stiff and heavy, but insists Triumph fresh gel bra remains flexible even when frozen.

The lingerie was launched as part of Japan's famous "Cool Biz" energy saving campaign, which in the past has encouraged officials to wear stiff shirts and flip flops Hawiaan office.

Warm weather should not remain in the way of matching underwear, so that the company launched bras next to these "cooling" skirts, made ​​of nets and bamboo blinds.

Would you ever be warm enough to wear a bra ice? Let us know your thoughts on Twitter, or in the comments section below the video.

Tags: Anna Pollitt. Photos: Triumph Japan